Build your “Marketing Arsenal”
at the Ultimate Marketing Event
for Solo and Small Firm Attorneys:
December 6th and 7th 2017

Members Only Event

REGISTER TODAY >>

Are You Ready for Boot Camp?

Lock in your seat at this special event for solo and small firm attorneys who want more clients without having to pay tens of thousands of dollars every month for old-fashioned advertising methods that don't really work. Members get in for FREE (after a $97 deposit that will be fully refunded to you after you check in at the event). Non-members can attend; however, the ticket price is $697. If you would rather join first and get the discounted price, click here.

The next Fast Action Boot Camp is December 6th and 7th at the Homewood Suites near the Washington Dulles International Airport in Dulles, Virginia.

WARNING: Seating is limited to 31. GREAT LEGAL MARKETING MEMBERS ONLY! When the event is full, registration will be closed.

What Will You Learn That Will Change Your Practice Forever

Tactical Session #1

ACHIEVING YOUR BEST YEAR EVER: WHAT YOU MUST KNOW BEFORE YOU SPEND ANOTHER DOLLAR OR MINUTE ON YOUR MARKETING

Your leader: Ben Glass, Founder & CEO of Great Legal Marketing; America’s Premier Expert on Marketing Solo and Small Law Practices. This session is constructed specifically to mentally supercharge solo and small firm attorneys in attendance at the Boot Camp with powerful principles that will guide you to smarter, more profitable marketing.

During this in-depth presentation, you will discover how to apply the core principles of Great Legal Marketing to your practice. This is your “$1,000,000 Session.” Countless practices across all regions of the country and in every consumer practice area have built their marketing around these principles to achieve more success than they ever dreamed possible.

If you’re just getting started with Great Legal Marketing, this may be the MOST IMPORTANT Tactical Session you will attend. You can’t afford to miss out on this critical information.

Discover immensely valuable information, including the following:

  1. The actual answer to the ultimate question: WHAT BUSINESS ARE YOU REALLY IN?
  2. How to be viewed as a valuable, irreplaceable resource instead of a commodity (aka: the biggest threat faced by attorneys today)
  3. The one question that could dramatically change how you perceive your role in your market
  4. How do you prevent “Marketing Vultures” from draining your credit card while you see no return on your investment?
  5. Where attorney marketing has come from and where it is headed; AND how to make sure you remain top of your market while the changes occur

Keep Reading! This next session is devoted to providing you with the complete marketing plan used successfully by GLM members to achieve double- and even tripledigit growth in their practices. This information has brought untold wealth to solo and small firm attorneys across the country and even around the world, so pay close attention to...

Tactical Session #2

5 THINGS EVERY PIECE OF MARKETING NEEDS TO IMPROVE YOUR RETURN ON INVESTMENT

How would you like a checklist available to you that could apply to ALL of the marketing you did in your practice? And how would you like that checklist to be worth tens of thousands of dollars to you every year – maybe even more – just through its consistent use? This session will give you all the pieces to this essential practice-marketing checklist, ready to be put to use right away.

Tactical Session #3

THE REAL WAY TO SUCCESS: YOUR COMPLETE ROAD MAP TO MARKETING SUCCESS

Building off of a proven formula, we will guide you through the step-by-step process of building powerful marketing for your practice.

Discover how to improve your lead generation and get more referrals for your practice.

Covering every aspect of the marketing foundation, this session is designed exclusively for Boot Camp.

You’ll learn about getting more traffic to your website, creating more effective lead generation offers, getting more referrals from other attorneys, and other key strategies required to get you more clients and more money.

We Asked Ourselves an Important Question:
How can we make sure that everyone who attends this Boot Camp will walk away with more of their marketing actually DONE than when they got here? The answer is...

Tactical Session #4

ONSITE IMPLEMENTATION WORKSHOP

Would you like an opportunity to sit down and actually IMPLEMENT your marketing in the room with a set of experts standing by to address your individual questions as you have them?

Imagine taking all the energy you will get from seeing LIVE speakers lay out an action plan for you, and then having the chance to TAKE ACTION IMMEDIATELY…

How much would that be worth to your practice? To have a distraction-free opportunity to Get. Marketing. Done.

Would this be worth thousands of $$$? Tens of thousands of $$$? More?

During this three-hour block (we’re devoting SERIOUS time to this session), you will be guided in putting together the pieces you need as part of the GLM Marketing Plan.

Our team of experts will be in the room with you, ready to answer your questions and help you make smarter decisions about your marketing right then and there.

There will even be live “mini-workshops” put on in the room for attorneys with common questions. Unlike any other attorney marketing event we know of, we are prepared to dive in deep WITH YOU, fighting side by side to get your marketing implemented.

Because of the impromptu nature of this session, we can’t tell exactly what will be discussed, but we can DEFINITELY say that this session is designed to make sure that you walk away with marketing that is ready to be deployed (heck, you may even get some things fully up and running in the room with us).

MOVING ON TO DAY 2! This half-day will feature guest speakers who will share marketing strategies and business insight to advance your practice past the essential steps you learned on day one...

Tactical Session #5

CONSTRUCTING CONVERSION SYSTEM: TURNING LEADS INTO CLIENTS

You can’t run a business without getting leads. (Duh?!) And we certainly want you to have more leads than you’ve ever had before!

BUT, we DO NOT just want you to get a bunch more leads only to end up with a small portion of them turning into actual clients.

That’s why this specially prepared session dives deep into the FRONT LINES conversion process (turning leads – aka – phone calls – into appointments) that is used at BenGlassLaw and by our most successful members to “sell” their practice without having to be a salesman.

This presentation will show you…

  1. What your receptionist should be doing EVERY TIME someone calls your office
  2. How to script the “sales process” for anyone doing intake at your practice so that you have a reliable system for converting calls into appointments – No Matter Who Is Answering the Phone
  3. What language that should be used on every phone call to give the caller a SUPER experience with your firm (something that will immediately set you apart from every other competing law firm in your community)
  4. EXACLY what we do at BenGlassLaw to turn phone calls into potential clients; the whole system will be laid bare for you to examine and “swipe” for use in your own practice
  5. The overall mindset of “selling the law firm” that will help your team get onboard and excited about implementing the new strategies in your practice (this part may be the most significant thing you’ll hear in this presentation!)

Next, we will continue to make sure that every dollar you spent is completely maximized, so you always get the most BANG FOR YOUR BUCK…

Tactical Session #6

THE MAGIC OF FOLLOW-UP MARKETING: HOW TO BUILD A STEADY PIPELINE OF NEW CLIENTS

We want every practice that comes through Great Legal Marketing to get more of those leads and turn more of them into clients. Even better...

We want you to be able to make more money with less work. We will show you how to put your marketing on autopilot so you can constantly bring in a steady stream of clients without having to worry.

Here’s a shocking fact: the average marketer follows up with potential clients at most twice, yet it takes at least five follow-up “touches” to convert nearly 80% of potential clients into actual clients for your practice.

Right now, there is a significant amount of money being left on the table at your practice. We will show you how to never miss another dime by maximizing every step of the follow-up process.

You will see EXACTLY how to follow-up with potential clients, step by step, from the emails you should send to the phone calls you should make!

Finally, nothing will be left behind, no question will be unanswered, because we wrap up your Boot Camp with…

Tactical Session #7

“GET INSTANT ANSWERS TO YOUR PRESSING QUESTIONS”

We are making sure that you leave the event COMPLETELY ready to EXECUTE YOUR PLAN. This means tying up any loose ends you may have.

Not only can you ask your own questions, but you will be stunned at how much you can learn from the questions that others will have!

DON’T FORGET THE FOLLOWING:

ATTENTION! --------------- WARNING!

There are only 31 seats available for this Fast Action Boot Camp. We must limit seating in order to best accommodate attendees with one-on-one coaching during the Implementation Workshop. As such, only the first 31 firms will be allowed in the door. This is a HARD cutoff line. No exceptions.

REGISTER TODAY >>

We’ve worked hard to put together an event that would serve as an “Accelerator” for law firms that want to take advantage of the proven marketing plan developed by Great Legal Marketing for solo and small law firms. But we really do only have space for 31!

Everything you will discover has been put through the marketing wringer... We’ve tested, re-tested, and tested again the strategies and ideas you will learn.

It will be laid out for you “in plain English.” We are making it easier than ever to get started with achieving your goals.

How Will Your Life Change After Spending MORE THAN A DAY With the GLM Team?

The Great Legal Marketing Fast Action Boot Camp is constructed specifically for solo and small firm attorneys who are ready to accelerate their firm’s growth and get a crash course in the power of direct response marketing in the legal field. This 1.5 day event includes a 3 hour workshop where certified GLM marketing specialists will be assisting attendees in putting together real marketing pieces they can implement immediately upon return to their firms.This event is geared towards Great Legal Marketing members who are ready to put systems in place to attract more clients and want to know where to attack next - however, non-members may attend as well. Attendees will walk away with finished marketing pieces and a complete blueprint on how to make this year the best year in their firm’s history.

These strategies are field-tested by solo and small firm attorneys who are not just surviving in their markets, but thriving. They want to share their tactics and successes with those lawyers willing to take action at the Great Legal Marketing Fast Action Boot Camp.

Your Leaders for the Event

Ben Glass

Ben Glass Founder, Great Legal Marketing and BenGlassLaw

Ben Glass is a practicing personal injury attorney in Fairfax, VA, and the father of nine children, four of whom are adopted from China. For the past 9 years, Ben has taught thousands of lawyers all over the country (even Australia, Ireland, and Canada) how to market ethically and effectively.

After nearly 12 years at an insurance litigation firm, Ben got the entrepreneurial itch and set out on his own. Like most lawyers, Ben believed what he had been told: “Just do good work, and clients will come.” After the real world quickly torpedoed that notion, Ben set out to take what successful companies were doing in other industries and adapt them to the legal profession.

The Great Legal Marketing approach, that Ben has spent nearly a decade testing and perfecting, continues to work in both hyper-saturated markets like NYC, and in rural markets like Iowa. Today, hundreds of lawyers follow Ben’s model and seek him for guidance. What was once the best kept secret in legal marketing is quickly becoming the textbook for how to market against the volume, 800-pound gorilla firm in nearly every market in America.

Great Legal Marketing now functions as the best forum in the country for solo and small firm lawyers to share ideas, receive intensive training, and start implementing strategies that actually work in today's market. Ben will show attendees of the Fast Action Boot Camp what kind of campaigns are making money today, and what decisions the solo and small firm lawyer must face in order to thrive in the modern legal marketplace.

Charley Mann

Charley Mann Chief Marketing Officer

Charley was hired by Ben as part of a team of summer interns and put in charge of organizing and broadcasting the video content developed that summer (more than 200 videos were produced in the span of two months). It was almost immediately decided that this was going to be a great fit, and Ben asked Charley to stick around. He's now been with Great Legal Marketing and BenGlassLaw for five years and overseen the rapid expansion of both businesses in the last three.

Originally a writer for the sports website Bleacher Report (where he was the Denver Broncos Feature Columnist), Charley quickly proved capable of handling the wide variety of marketing responsibilities that go into often unusual field of attorney marketing - print ads, sales letters, direct mail pieces, website content, social media, and more.

For the past three years, Charley has had a massive impact on the growth of Ben’s personal injury, medical malpractice, and long term disability firm in northern Virginia. If you can think of it, Charley has already split tested it and can tell you immediately whether an idea will make you money, or whether you’re putting your money in a pile and lighting it on fire.

If you can tell something’s broken in your firm (Employees bad on the phone? Advertisements costing you more than they bring in? Clients that suck your time dry?), Charley is the man you call to get it fixed. If you ask a member why they pay attention to him, it’s no secret: “Every time I listen to Charley, my firm makes money.”

Meet the Great Legal Marketing Team Members at the Boot Camp

Mairim Bartholemew

Mairim Bartholemew Operations and Member Services

Mairim has been at Great Legal Marketing since the beginning, and has seen first hand the impact it has had on the lives of solo and small firm lawyers across the country. Mairim handles any and all interactions regarding GLM membership, and makes sure members get the service they deserve. After 12 years of working for Ben and seeing the explosive growth of his companies, Mairim knows a thing or two about business development and what good customer service says about your values.

 

Colin Lynch

Colin Lynch Project Manager

Originally hired as a freelance writer, Colin’s duties quickly branched out into video and other marketing duties. He now provides valuable leg work and oversight on projects ranging from online content creation for BenGlassLaw to product creation for Great Legal Marketing. He asks the tough questions required of any marketing campaign, helping others to make smarter decisions with their marketing.

The Great Legal Marketing Fast Action Boot Camp

Homewood Suites by Hilton
13460 Sunrise Valley Dr
Dulles International Airport
Herndon, VA

December 6th and 7th, 2017

Are You Ready for Boot Camp?

Lock in your seat at this special event for solo and small firm attorneys who want more clients without having to pay tens of thousands of dollars every month for old-fashioned advertising methods that don't really work. Members get in for FREE (after a $97 deposit that will be fully refunded to you after you check in at the event).

The next Fast Action Boot Camp is December 6th and 7th at the Homewood Suites near the Washington Dulles International Airport in Dulles, Virginia.

WARNING: Seating is limited to 31. GREAT LEGAL MARKETING MEMBERS ONLY! When the event is full, registration will be closed.

REGISTER TODAY >>